This is the first post in a blog series covering the topic of gender stereotypes in advertising. I opened the blog with the picture above as it clearly states the topic, Gender Stereotypes. The company depicted, Dr Pepper did not hold in regard in clearly offending women in the advertisement. Many questions could be asked with this picture but the biggest one is, how could a company as big as Dr Pepper produce such a controversial advertisement?
I think sometimes companies feel they have to walk the edge when it comes to marketing, sometimes offending a certain group just to appeal to them. In this case they chose to offend women by saying that Dr Pepper is not for them. We all know that is not the case but it seems as if they are almost challenging women in order to draw them in. While this may not be the case it has to be an argument for such barbaric marketing.